Wix is one of the most convenient and intuitive DIY website builders online. Its concept is to bring make website development more accessible to small business owners and bloggers. So far so good for the brand, which now boasts more than 200 million active clients globally.
If you’re wondering whether Wix is a credible option for your next website project, read on as we explain a little more about the nuts and bolts of the Wix service.
First and foremost, it’s important to acknowledge there are two routes you can go down when building a website with Wix. You can use the Wix Editor or lean on the Wix Artificial Design Intelligence (ADI) technology. The latter is the perfect solution for time-poor business owners or bloggers.
Wix ADI Vs Wix Editor
Wix ADI asks just a few simple questions and bases its suggested design and template on the back of the answers you give. These questions will seek to gauge the features you’ll find most beneficial from your new website. It’s important to be accurate with your responses to give the Wix ADI the best chance of meeting your brief. The Wix ADI ultimately selects the design theme based on your requests, but you can still have a say in color schemes if you’re not happy with those suggested.
If you are happy to use the Wix Editor and spend time tailoring your own website design, there are literally hundreds of templates to choose from – over 800, in fact. The templates are also categorized by industry, so you can see the types of themes most used by firms in your area of expertise.
The Wix Editor has a handy drag-and-drop vibe, making it a cinch to define the look and feel of every page on your new-look website. While some website builders are restrictive in terms of where you can position text and visuals, but there is none of that with Wix. Aside from a well-stocked theme library, Wix also has a strong portfolio of stock images that you can use if you don’t have your own professional photos.
Wix Apps and integrated modules
Using the Wix Editor, you can also add a string of apps to enhance the look and performance of your new website. The Wix App Market is popular, with hundreds of app extensions available to customize your platform.
Fledgling e-commerce businesses will be pleased to hear Wix has partnered with flexible e-wallet Skrill, offering its payment gateway to Wix’s online merchants. The Skrill payment module can be configured within the Wix Editor in a matter of minutes to provide a powerful payment solution for customers. Skrill has enjoyed rapid growth in recent years, becoming a popular payment method across Europe and as far afield as the subcontinent. In fact, Skrill is one of the most popular e-wallets in India, especially among Indians that enjoy playing games online. It is one of three primary payment offerings at Lotto247 in India, alongside the Unified Payments Interface (UPI) and AstroPay. Skrill gets the nod for its speed and security levels that give consumers peace of mind.
Bear in mind that some of the apps within the App Market carry additional costs on top of your monthly subscription plan. The apps are typically labeled “Free” or “Premium”.
On the subject of subscription plans, you’ll also want to know how much you can expect to pay for a new-look Wix website. There are no fewer than eight pricing plans open to new Wix customers. They start from the “Combo plan” ($9 per month) through to the “Business VIP plan” ($33 per month) and the “Enterprise plan” which carries an unlimited, bespoke monthly cost for firms. Free plans are available, but they don’t come with a free website domain, and you’ll have to put up with frustrating on-site ads too. A “Connect Domain” plan ($5 per month) comes with a website URL but still carries the Wix on-site ads.
Ultimately, Wix is by no means the cheapest option as website builders go, but its customizability carries a premium that you just might be able to stomach for the ultimate in web development convenience.