The modern gambling market located in the Internet space has a wide range of possibilities for its customers, where we can find online games with a football theme. Of course, these are often used by fans of the sport, but not only, as they are attractive games that also attract the attention of those who are not interested in football at all. Online casinos do their best to also attract those interested in sports in a broad sense, including football. This is why famous sportsmen and women are often associated with online casinos.
– If we look at the target audience of online casinos as well as football fans, we can see that the two groups overlap at some point. This makes the football market an equally attractive market for casino operators,” notes gambling industry expert Klara Czerwinska.
All this makes online casinos regularly interested in promoting their business through sport, which manifests itself, among other things, in advertising contracts with football clubs as well as the most popular athletes. Such cooperation is often of interest to the top online casinos on the international market, which can afford such lucrative and costly cooperation. Such giants offering the best of the gambling industry can be found at the online casino or by reading the best online casinos UK reviews.
Famous footballers love online casinos. What are their favourite games?
A leading celebrity who has a history of working with casinos is Cristiano Ronaldo. He is a global brand with enduring popularity. The Portuguese’s social media is bursting at the seams with a flurry of interested fans. This makes him a particularly greedy morsel for online casinos. After all, everyone would like to have such an ambassador on board. This honor went to the operator that organizes online poker tournaments on a daily basis, PokerStars.
Interestingly, the famous sportsman not only took part in the commercials, but also joined the game himself. On the web, we can find video footage showing poker matches involving the famous Portuguese player. We should add that at the end of July this year, Ronaldo signed a new contract with the brand.
A lucrative partnership with the online casino has also been forged by Zlatan Ibrahimovic, who has appeared in advertisements for the British company. The Swede works with gambling brand BetHard Group. He has branded it with his face on banners or posters, among other things, but advertising spots have also appeared. Zlatan is also a shareholder in this company.
Neymar Junior also got into this business, who, despite his astronomical earnings, did not disdain signing an advertising deal with an online casino. His lot was to promote card games involving an online dealer. Of course, once again PokerStars is scrolling through here, confirming once again that the football world is particularly close to him.
Ronaldo Luis Nazario de Lima
And what is the favorite game of another Brazilian who has now ended his football career? Ronaldo Luis Nazario de Lima is also sure to say that he loves playing at PokerStars. He is another ambassador for the company.
Gerard Pique, on the other hand, finished second at the 2019 European Tour Poker Tournament only confirming that he is a true poker savant among footballers.
Footballers’ favorite online games:
- Unibet Casino
- WynnBET Casino
- bet365 Casino
What is the favourite online casino among footballers in Poland?
This question is very difficult to answer. Mainly because casino gambling among athletes is a taboo subject in our country, mainly due to the experiences of footballers in the past. There are several players in the history of Polish football who destroyed their careers and often their lives through gambling, which is why Polish sportsmen and sportswomen do not boast about their love of casinos.
This tan is exacerbated by the restrictive laws on gambling in our country, especially with regard to online casinos. According to the Gambling Act, no private company in Poland can obtain a licence to conduct business of this nature, and the Polish internet is permanently blocked and closed to international online casinos.
An increasing number of licensed companies in our country would increase competition, and this would give us an increase in the quality of services. It would also benefit the state, which would record substantial tax revenues and at the same time significantly reduce the exodus of money to the so-called black economy. In the end, the private sector would also get what it deserves, as it would be able to provide customers in our country with a whole range of high-quality online games,” notes Klara Czerwińska.
While stories from the Vistula region may lead one to conclude that Polish footballers have had nothing but negative experiences in casinos, further down the line we can see that not all gambling adventures are exclusively in shades of grey. We have described some of them above, and another example is the famous David Beckham, who had the pleasure of being a brand ambassador from Las Vegas and promoted it in Asia, where the former Manchester United and Real Madrid player, among others, enjoys great respect.
The clubs of the Old Continent also occasionally enter into partnerships with online casinos. There is also no shortage of broader cooperation involving, for example, the sponsorship of entire top-level competitions of a country. What may not happen in our country is the generally accepted norm elsewhere. Perhaps in the future it will turn out that PokerStars, for example, will be able to promote Polish clubs, but at present this is only a naive melody of the future.