As a content creator, I believe you have at some point listened to SEO experts rattling on about content creation; how you ought to be churning out terrific content more rapidly than your competitors. While this is a good suggestion, not everyone understands how to go about this.
Developing content just for development’s sake is unreasonable. If your sole aim of creating content is merely to please Google, you are ruining your efforts. Beyond just creating great content, you need a strategy. I mean a reliable content strategy.
Your aim should be to develop content that fascinates your audience enough to make them take the necessary action – whether to complete a transaction or call for your services. Your content has got to stand out against those of your competitors.
You need a content strategy for effective content marketing because without it your content will have no direction or purpose. In this article, we have decided to reveal some dos and don’ts you should know about content creation on Allcreate.
The 4 Don’ts In Content Creation:
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Making Your Intention All About Satisfying Google
Google requires you to generate new content constantly. However, don’t use this to increase volume. No matter how nice your content is, if it’s empty of essence and objective, it’s as good as nothing. Most importantly, it will neither fascinate nor bring about conversion. That will reflect your open, bounce, and click-through rates, conversions, likes and shares. And all of these are considered when Google determines your ranking.
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Posting The Unedited Content
As a digital content creator seeking to stand out in the industry, you must cultivate the habit of excellence in your content. That connects to both graphic and written content. If you are passionate about sustaining a professional impression, including your viewer’s regard and attraction, it’s crucial to proofread and edit your content.
Also, you need to confirm that the pictures and videos are free of mistakes. While you can honestly accomplish this yourself, employing the services of a professional digital marketing agent ensures quality supervision that invariably fulfills a competent standard.
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Plagiarizing People’s Content
Plagiarizing your competitors’ content is very unreasonable and unacceptable. Google penalizes offenders for plagiarism. When Google notices a replica copy, it will remove the page from the list. That also happens to content you have published on your website.
When you have dual pages with similar copies, ensure you use canonical tags to notify Google of which one the emphasis page is. Also, if you need to reference another creator’s content, remark on them and add a link to their original content.
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Leaving Your Audience Behind
While creating content to be published on the Allcreate platform, do not forget that your content is expected to reverberate with your audience majorly. That is the spot where your expression and brand voice significantly enter the scene, and which of the platforms you should concentrate on the most. However, every platform is important.
Also, you need to confirm that your content solves your audience’s challenges and gives value to them. You can achieve this by establishing customer personas, then forging your system around them and your brand goals.
The 5 Do’s Of Content Creation:
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Reflect Your Brand’s Essence
Reflect on your brand’s message and execute its distinct story and voice into your content. If you possess an adequately-defined branding procedure, it distinguishes you from other competitors. That is particularly applicable for businesses that provide related products and services with limited variations.
Customers want to pay for products and services from companies they know of. So, brand originality is always a critical deciding component in client purchasing outcomes. Beyond holding your business on top, your brand essence also builds confidence and a feeling of oneness with your audience.
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Maintain Fresh Content
Always remain as unique with your posts as you can. When reviewing previous content, try to find a unique way to convey the information. For example, if the content is centered around fashion, you can present it afresh by including the recent trends and innovations in the fashion industry. Also, you can include new pictures and videos that may attract attention.
If you’re looking for a community of talented creators, you can join us on the Allcreate platform and start showcasing those unique talents you’ve got to your target audience.
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Develop Content Around Your Brand’s Goal
Ponder on what you expect to accomplish, for instance, 20% improvement in your online beauty product sales or advertising of a new fashion designing service. Agree on the content medium most suitable for you that will assist you in accomplishing these goals with the Allcreate platform.
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Generate Engaging Content with a System In Place
I believe you are aware that we are in the digital era without the intention of returning to the analog age. Consumers are constantly absorbing content at an ever-rising speed. Therefore, satisfying their cravings for fascinating content is crucial if you dream of standing on top of your competitors.
You are supposed to have an elaborately planned, purpose-driven system for your content marketing actions. Also, you are required to publish content using several media, like streams, pictures, animations, websites, digital books, emails, etc. Furthermore, you must develop valuable content that fascinates your audience and spreads wild.
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Obey the 80-20 Rule of Publishing Content
Your content shouldn’t just focus on making sales. If you continue like this, you will bore your followers. That is because most want to understand you and your brand first and, if possible, interact with you before they can patronize you. They want to know that you can give value first, then seal deals later.
Therefore, when publishing your content, remember to use the 80-20 rule so your content will not appear too self-satisfying. Here’s the rule: 80% of your content should be enlightening and engaging, while just 20% should concern your brand and the products and services you offer.
Last Words
The Allcreate platform can provide you with the support you need to boost your context creation experience and help you locate your audience. However, the kind of content you publish can determine your success. Ensure you keep in mind these do’s and don’ts in content creation before you publish your next piece, and you’ll become a PRO.
Sign up now on Allcreate and start creating stunning content!