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MARKETING

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Every now and then, tech giants try and muscle their way into a tight market. This has most recently been witnessed by the emergence of Facebook Neighborhoods, which Reuters rightly asserts is a bold attempt to enter a niche market – local community communications. While the jury is still out on whether neighborhoods has been a success, it is already presenting important lessons for marketers everywhere on how to manage your own niche marketing strategy.…

Around 4.48 billion people use social media regularly. This is a crucial marketing channel for most brands, as consumers are addicted to their gadgets. One platform can help you reach millions of consumers instantly, boost brand loyalty, find leads, and reinforce loyalty. However, it is not easy to create fresh and varied content that will engage users daily. Automation is a lifesaver, and it comes in many forms. Depending on your target audience, you may…

User generated content (UGC) has taken the marketing world by storm in recent years. According to one study, 76% of consumers think ads are “very exaggerated” or “somewhat exaggerated”. Simply put, people trust fellow consumers more than they trust brands. Hence, as a business, you need to have to invest in user generated content to gain your customers’ confidence and make sales effectively.  So, what is UGC? Basically, this is marketing content made by anyone…

Fintech marketing is a collection of marketing strategies designed exclusively for financial technology (‘fintech’) firms. These firms are investing in cutting-edge technology to enhance and, eventually, automate the supply and use of financial services to consumers. While creating a fantastic product is the first step toward transforming this industry, finding the appropriate fintech marketing methods to help you succeed in an increasingly crowded sector can be difficult. Especially now that traditional banks are finally catching…