Are you a handyman looking for ways to find more work? For handymen, it is a serious concern to find the clients; however, the real question is how do clients find you? The answer is marketing, advertising, and branding yourself.
Well, it is the age of the internet; you can use it for creating a circle that you can expand through interaction and collaboration. Thankfully, owing to the internet, advertising has become a really easy job, if done correctly. Therefore, this blog orients to cruising you through the marketing tricks, from scratch all the way up to complex stages, to help you excel.
Get a Fast Broadband
For starting online marketing and building an audience through digital platforms, you must be backed with a high-end and reliable internet connection. When you are serious about marketing and advertising, you can never let go of any opportunity, especially when you need to nurture leads for conversion. In order to get quick insights into customers’ behavior on your website, you must have fast and dependable internet. Therefore, trust a reputed and well-known Internet service provider(ISP) such as CenturyLink Internet for all your online-related needs.
Create an SEO-Optimized Website
The mantra to appear and be accessible to the target audience is Search Engine Optimization(SEO). SEO is a method of improving your website’s ranking on Search Engine Result Pages(SERPs). So, it is important to create a website that accurately makes your services represented and helps your customer find you and hire your services.
Hiring a professional for website development is imperative as only a seasoned web developer best knows how UX and UI elements are significant for SEO. From creating a simple and easy-to-navigate website to choosing high-quality images and videos and backing it with the essential links, you need an all-around informative website.
Here are the essential elements that your site must have:
- List of Services You Offer
Specify what exactly services you offer, such as painting, plumbing, repair, replacements, etc. Also, specify if you provide residential services, commercial services, or both.
A portfolio substantiates your credibility and skills. You may create a subsection on your website for Portfolio and add pictures and videos of work you have already done. Put details of the project to stipulate that the work is actually done by you.
- Customer Testimonial
Do customers have comments on your work? Great! Put their quotes on your website which will attest to the quality of the completed task.
- Link to Social Media Pages
Link to social media pages directs the customers to your social media pages and they will become a part of your social media network, whether or not they end up making a purchase.
Promote Yourself on a Local Listing Site
There is a plethora of free business directories that allow you to create a business profile and add business details so that you are easily accessible to those searching for your services in a particular vicinity. Yelp, for example, is one of the most trusted and popular business directories that is trusted widely for obtaining information about a business, comparing multiple service providers, and so on. So, you can register yourself on any of such local listing sites. Here is the list of free business directories:
- Google My Business
- Bing Business
- Yahoo Business
- Apple Maps -and the list goes on.
Moreover, there are other business listing sites that create optimized SEO landing pages that direct a customer to your website more effectively, such as Citylocal101, etc.
Social Media Advertising
Today, when a majority of the world is stuck to their phones, scrolling through their social media feed, you have the opportunity to cash on it. Create a social media page and show off your work through attractive images and reels(small-engaging videos).
Moreover, you can use social media advertising tools to promote your page across a particular social media application, such as Facebook, Twitter, Instagram, etc.
When it comes to business growth, lone SEO cannot do wonders, at least it does not provide you with more leads and customers overnight, but Advertising does. With Google Ads, you can pay to get your Ad featured on Search Engine Result Page that appears to anyone who searches for a related keyword.
So, if you have the budget, you must invest in Google Ads as it will definitely help you reap more benefits in a quicker time.
Sure, you are a small local handyman, but this does not mean you do not have the potential to make progress and grow your business. All you need to do is to learn the art of being accessible to your customers, which comes with marketing and advertising. You must also understand that there is no specific mix or set code for success in your marketing campaign. What may work for other businesses might not work for you and vice versa. Just keep patience and perseverance, experiment, make correct assessments, and make informed decisions, and you’ll be able to sail your boat.