It’s clear now that things are all heading in the direction of mobile availability. People’s needs are changing, and everything is becoming faster, more on demand, and more convenient. Mobile apps and mobile functionality in general is the largest driving force in this issue.
When it comes to Irish online bookmakers, the time has come now where websites alone aren’t enough anymore. They still serve a good function, but they need the support of mobile apps to really realise their full potential.
With around 65 million people in the U.K. expected to be using smartphones by 2025, there are many reasons for this—let’s look into some of them.
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Convenience
Firstly, most of the reason things have tended to shift away from simple websites and to mobile apps is that they are much more convenient. They are generally faster, easier to load, and, of course, accessible anywhere from your phone.
This is a huge change from the old format, where you would have to be at a laptop or desktop computer to use your online betting site. Now, customers can access it anywhere, even without a connection in some cases.
Websites simply don’t run as smoothly on mobile devices as apps do, making them the clear choice.
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Accessibility
Smart phones and their apps also tend to have much better options for accessibility. In the past, many people would be unable to participate in online betting due to physical limitations like impaired vision.
Smart phone apps can have accessibility built in, making them much more open and easier to play for virtually anyone.
This expands the customer base again, and is a clear win for both customer and operator.
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User experience
The overall sense we get, then, is that the user experience is simply far better on a mobile app than it ever was on a website. For one thing, it’s highly customizable, meaning the customer can change and personalise the content to fit their own needs.
Bet365 use features like notifications to keep you up to date on the latest offers, and this can drive the amount that customers engage with the apps. In 2021, 90% of the time people spent on their mobile phones was on apps. While mobile phones still have browsers, they simply do not offer the same user experience as mobile apps.
People are far more likely to engage with a betting app in the long term if it has a polished and well-made application, rather than a website.
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No limitations
There are many basic problems about browser sites that mobile apps are now addressing. In essence, mobile apps are not limited in many of the fundamental ways that websites are. as I mentioned earlier, for example, many apps even maintain some functionality when offline.
General features and functionality are far less limited, too. You can make the app do more or less whatever you want, and this can make the whole experience smoother and easier than it would be on a website.
They are, overall, far more user friendly.
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Bonuses
Because mobile apps are simply so much more convenient and easier to use, customers are far more likely to make use of bonuses and promotions. This will attract more customers to the app, and expand the player base of all your games and betting.
Browser sites naturally offer bonuses but at around 75% the rate of app-based bookmakers. Bonuses are one of the best ways to inspire loyalty in customers, and if they are easier to take up, then they are going to have a higher success rate.