Grabbing customers’ attention has become a challenge in today’s world of creative ideas and innovations. The primary purpose of all the strategies is to make the viewer interested. And that is what you can achieve by implementing video pop-ups on your website.
Even though there is a myth that pop-up messages are annoying, if created correctly, they can bring more conversions and, thus, more customers. The statistics show that video content makes people stay 2.6 times more on the page than on the resource without videos. That is why creating video pop-ups is worth it.
Let’s see why video pop ups are effective and what information you can present with the help of this instrument.
What Is a Video Pop-Up?
A video pop-up is a message containing video material that appears on the website while viewers are browsing it. Users’ actions can trigger it, or they can open it manually. Usually, such videos are located in the center of the screen but can also have another location. The main purpose of this marketing tool is to engage website visitors and get their interest by promoting new features and products, showing testimonials, and so on.
Why Are Video Pop-Ups Worth Investing?
Video pop-up messages offer various advantages for business owners. This is why implementing them on the website can be a profitable idea.
They Increase the Time Users Stay on the Page
When analyzing search engine algorithms, session duration is also taken into account. It is considered that the longer the user stays on the website, the more popular and engaging it is. Thus, you can get a good score and appear higher in the search engine rankings.
Also, in modern life, people prefer to watch videos rather than read an article. This psychology is strongly supported by marketers: 91% of marketing specialists use video as a powerful tool in building their marketing campaigns.
They Make Visitors Loyal to Your Brand
Through a video, even if it is short, you are showing what is going on behind the scenes and revealing content that keeps visitors closer. While watching videos, multiple senses of a human begin to work. They evoke more emotions than text. Moreover, people tend to like content that is human-centered and closer to reality.
They Increase the Conversion Rate
Sometimes, the final point where users decide they want to go further is showing them the product in reality. Indeed, online shopping is more about guessing, and that is why providing customers with video content can significantly increase the conversion rate. The key focus here should be to create a pop-up video that will catch attention from the first few seconds. Otherwise, the strategy might not be that effective.
They Educate Visitors
You might post educational material on your blog or create a separate section for it, but it doesn’t mean visitors will happen to get there. A video pop-up can be a tool to educate users: show webinars, case studies, checklists, and product demos. This decision will bring more clarity to those who visit your page, and their motive to purchase from you will be more informed.
How to Apply Video Pop-Ups?
You can use video pop-ups for many purposes. Whether you want to show a new product or share an invitation to your webinar, you can do it with the help of this tool. Here are some ideas on how to apply video pop-ups on your website:
- Onboarding instructions. This is a great way to help users navigate your platform and show them what to do. The users’ logic is unpredictable, so even the most basic functions can seem difficult to perform without a tutorial.
- Product demos. Showing what customers can achieve with your product is quite beneficial, as it will help newcomers get the main idea of your offer right away.
- Invitations. Are you planning an event or a webinar? Why not invite people through a video by showing them the value of the program you are preparing for them?
- Storytelling. This method is very effective in building emotional connections with customers. Sharing a personal story about your brand can build trust between a company and a customer.
- Behind-the-scenes show. People love it when they see a real picture and not perfectly made footage. Inserting real-life videos from your company’s working routine makes customers more loyal.
- Limited time offers. Bonuses, offers, and discounts can also be formed as video pop-ups. And with the timeframe, it helps users make a decision quickly so they don’t miss the opportunity.
- Customer feedback. It is so important to share testimonials from previous customers. Not only does this increase trust but shows that purchasing from your company is safe.
Final Words
Video pop-up messages serve as an effective tool for building a marketing strategy. They offer multiple benefits for business owners, like increasing session duration, conversion rate, users’ trust, and loyalty. Moreover, you can apply any idea to a video pop-up. Whether you want to show how your company works or invite people to your webinar, this helpful tool can make your ideas engaging.