Finding a way of engaging your customers is one of the smartest ways of boosting your business’ signup and retention levels. There are now numerous tools and strategies that can be used to do this, but which are worth considering and how can you carry them out well?
Offer Something for Free
Giving something for free is one of the oldest and most effective types of marketing, and it remains extremely popular. The offer of free samples can be traced back to at least the 14th century, when it was mentioned in poems, but online technology means that you now have far more options for doing this than ever before.
Offering a variety of bonuses or gifts is a good move, as the customer then has the feeling of being able to choose what suits them best. The use of great casino offers can be seen here, with free spins, weekly giveaways, and the chance to win a jackpot included. This allows each player to choose their offer based on what seems most attractive to them at any given time. New members get a welcome bonus and this means that they’re introduced to free offers from day one.
Understand Your Customers and Personalize the Experience
Understanding their customers has always been a huge challenge for every type of business throughout history. It’s surprising to see that surveys have only been carried out since the 1830s, so in the past, there was often very little information to work from. Today, we can use a wealth of tools and resources to make sure we know exactly who we’re dealing with, including online quizzes and competitions, social media, and sentiment analysis.
Once you know who your customers are, it becomes easier to personalize their experience. This starts with knowing their needs and wants so that you can design their journey with you in the best possible way. Product recommendations and live chat prompts are some of the best ways of doing this. Take a look at how major companies deal with your profile, send you personalized recommendations, and track your progress to see how this works.
Create Engaging and Interactive Content
Finally, the previous points may not provide the results you’re looking for if you don’t have content that delights your visitors once they reach your website or social media pages. No matter what industry you work in, customers want to see engaging content that adds to the experience.
This can be added in several ways, from calculators that let them see how they can benefit from your service to interactive games, quizzes, and video tutorials. Great examples here include Airbnb’s quizzes, Uber’s price estimators, and Clinique’s quiz for finding the right foundation. These examples are all fun for the user and also useful in one way or another rather than being merely entertainment.
Achieving a higher level of engagement with your customers and potential customers isn’t as difficult as you might have thought. By using some of these ideas, you can find interesting ways to keep them entertained while your business benefits from the increased activity.